Re: Data Slurping
They've already been able to do that for years now: https://www.skyadsmart.co.uk/
They are only interested in adverts (where's the money in changing the news) but if you have a family it means you may see an advert for a ford c-max whilst otherwise you may see the one for the ford mondeo. Most of the decision is done locally by the STB so probably not quite as bad as websites doing it, and in theory it means you at least get to see more relevant adverts.