I'm tired of being incented,* leveraged, and partnered by Microsoft. I eschewed Windows 8; I switched to LibreOffice two or three years ago; I fended off Windows 10; and I've been playing around with Linux distros in VirtualBox for maybe a year. By the time Windows 7 reaches end of life in January 2020 (and possibly well before), I expect to be running Linux on bare metal.
*What a great neologism, right? It's a perfect melding of "incentivized" and "incensed."