Re: midas != microsoft
That would explain a lot, given a hell of a lot of Millennial Pacific Northwest/West Coast engineers also happen to be hipsters...or at least do a damn good imitation.
I'm in Portland Oregon, which is pretty much Hipster Ground Zero. It's a fun place, but there sure is a surfeit of plaid lumberjack shirts, NHS glasses and olde timey moustaches (and that's just the females, ahaha).
On the plus side, the Rick & Morty Road Trip came to town last week, and I'm sure that doesn't happen in Solihull or Reading. Wubba lubba dub dub!