Classic project management approach of only consulting a very small select band of users who tell you what you want to hear, rather than a representative sample of the user base or SMEs who will provide some actual requirements. As opposed to sh1te features which no one needs. Howver you can still spin that "users have been consulted".
FAIL! (speaking as a PM..). A prime example of the above being the abysmal "choose and book" service developed within the NPFIT programme.