Re: Market research
"Carrying 2 phones in this day and age is nuts,"
I couldn't disagree more strongly with this sentiment!
my phone is *my* phone I don't want work shit anywhere near it. So what if I have two phones? it's not like they're the size of a brick. At the end of my working day I throw it in my lappy bag and walk away.
Ah, well that was the beauty of BlackBerry Balance on BB10. There is a cryptographic separation between work apps, data, calendars, email, contacts and your own personal apps, email, contacts, etc. The cryptographic separation is pretty good, and has a lot of approvals from DoD, MoD, etc. Work could remotely control / wipe their partition, but had zero ability to see, wipe, or control the personal partition. You couldn't copy / paste from work apps/email to personal apps or email, and vice versa.
The result is that Work can be confident that their data won't leak through your personal accounts and apps, and you could be confident that work cannot see or control your personal stuff. If you want to boot work off it altogether, simply signing out to sever their connection and wipe all the data.
The best bit is that OS's own calendar app could sit on the fence between the two partitions, and see down into both your work and personal calendar, so you could easily manage personal and work appointments even though neither calendar backend is aware of the other. Similarly for the email client, contacts, etc.
This is the feature that many other mobile management packages lack; you have two separate calendar applications to check before making appointments, two places to look for email, two places to look for contacts, etc.
Two Phone Numbers All At Once
BlackBerry also bought a company that did something clever with virtual sims. So you could have a work number live and dialable that will connect to your phone, whilst your own personal number on the phone also works. AFAIK you could block the work phone number whenever you wanted.
I think you could also turn off notifications from the work side. You get to 5pm, and switch off the work partition and number, and no one else can do anything about it.
All in all it is a pretty sophisticated approach to BOYD, with a far high level of functionality than things like Knox, or IronMobile. It allows the handset owner to strike the balance they want between work and not-work, and be in control of their stuff without having a free reign over the work stuff.
But the number of people who could be bothered to see if anyone had done anything more sophisticated than Google or Apple is quite low, and still fewer were in a position to be able to persuade bosses of its merit.
That type of technology is something that genuinely helps working people have less stuff to carry and have an easier time running their lives. Trouble was that Google and Apple have shown the world that you can make $100billions by simply the needs of working people.