As has been pointed out $400/yr buys you a nice virtual host with 2Gb RAM and 2Tb storage, plus a domain name which can be had for around $10-$15 when they're not on offer, or $1-$5 otherwise.
You would need to be hosting an awful lot of pics on their site to make it worthwhile paying that sort of money to them.
Btw, I am trying to check their pricing plans (no, not going to sign up), but the site seems awfully unresponsive.
Ah, ok, it's loaded. They have $60/yr, $100/yr, and $400/yr options (and equivalent monthly plans at a 20% premium). Only the $400/yr plan offers what they call "third party hosting", which to me sounds like you get to host your pics elsewhere so not entirely sure why you would pay them $400 for, but who knows, maybe it's one of those "it's expensive so it must be good" marketing tricks.
Anyway, the site looks like something out of 2005 alright. It may be time for them to thrown in the bucket (har! har! and the towel, and the sponge, and the water bottle)?