"This has been communicated to senior IBM management as non-negotiable with no recourse for exclusion, regardless of the business case or impact to clients"
Oh dear, and they wonder why they lose contracts. A big fuss used to be made about 'New Logo' contracts, but not enough effort put in to keep the existing customers happy. I guess they see the landscape being paved with three year tie ins, and customers are disposable after.
I bet the trophy wall at Warwick looks a bit sparse these days.