Re: Not so easy...
> Google, since it's about a different company, not yours. That's a very clear case.
How many dodgy companies 'cease trading' and then a new company of the same name magically springs up in their place? If you can simply get Google (other search engines are available - apparently) to remove negative information on the basis it's about another company with the same (trading) name you have created a very effective way for dodgy people to mask historic wrongs.