Re: It's complementary.
The Telcos are nothing compared to the Credit bureaus and lenders. And MS is a minnow compared to a Telco.
And they're even less invasive as a company that you've never heard of that runs a shit load of loyalty programs (if you're Canadian, you've probably heard of Air Miles and if you're American and aren't in the best health you've probably heard of the Walgreens Balance Rewards program. Company that runs both of these is who I'm talking about), private label credit cards, plus has a targeted marketing, analytics and other big data services company on the side.
People are idiots though and they willingly shovel valuable data into these companies. As you pointed out, they charge you AND sell your data.
As a result, I'd strongly suggest buying stock in ADS. People are always going to be fucking stupid. Might as well make some money from their idiocy.
Interesting that Oracle's bought a foreign credit bureau though, if they can provide better service than TransUnion or Experian those companies are in trouble.
Biting the hand that feeds IT
