Paid consumption
Ad slinging pages have themselves to blame here - Ad-blockers are popular because ads are annoying, and to a lesser degree (though more serious) potential ingress routes for malware.
The more pages sling annoying ads, the more people get annoyed with them (surprising, eh?) and want to stop them. So the more people block them.
Advertising in the street may or may not be eye-catching, but the majority is billboards in set locations, or bus stop advertising boards, or on the side of busses. It is passive, and people generally just get on with their lives.
If the web had followed suit, and restricted themselves to static banner ads on web-pages, then we probably wouldn't be talking about this now. People would just accept it and get on with their lives.
But no, we get popups, pop-unders, banner ads that spread across the page, ads that get in the way of what you want to do on the site, auto-playing videos, auto-playing videos with audio, and combinations of the lot.
So we want them gone. Is anyone suprised?
I don't see pay-per-view being a popular choice either. Most things don't exist in just one place on the internet.
Biting the hand that feeds IT
