Re: Reinventing it all
Because they need to differentiate themselves from the rest. If all Android phones ran generic Android with the same software features, people would base their choices on price and hardware specs, and the Chinese companies would have 100% Android market share.
The reason they want their own messenger, voice assistant etc. is obvious. Google is making all the money from Android, the OEMs want a share of that post-sale revenue.
Biting the hand that feeds IT
