Reply to post: And Yet Again

Walkers' Crisps pulls backfiring Tweet campaign that paired Gary Lineker and a bunch of nasties

Flakk Silver badge

And Yet Again

I wonder if companies are performing reasonable risk analyses to determine the problems that can arise from this sort of campaign. This is wholly apart from the risk analysis that every company should have performed long ago to determine if the potential brand and reputation damage is worth even having a hijackable account on Twitter (or any other social media platform).

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