Not a biometric ID thing then
As it's a real company name, and the subheading is about smell, the Viz part of the brain started up, and reached the conclusion that it was an identification of persons via their unique personal gaseous emanations.
Not my fault, it was someone on a forum eons ago suggesting that arse-prints could be unique identifiers and number two factor authentication is a logical step.
Biting the hand that feeds IT
