Re: And still shovelling Android
Updates aren't really that relevant, though. For starters, most higher-end Droids do get prompt updates throughout the phone's lifespan now; my S6 still receives updates within a week or two of Google releasing them. And for seconds, most people who consume flagship models don't actually notice either way anyway; they have the most expensive handset they can find for prestige purposes rather than because of the specs or the security. They almost certainly couldn't tell you the difference between iOS's approach to FDE and Android 7's.
The fact is, phones only last about 2-3 years at any price point regardless of whether it's from Apple, Samsung, Sony or whatever, and the actual performance difference between an £800 iPhone and a £200 OnePlus is now meaningless for 99.99% of tasks. Flagships are slowly dying because the marginal performance improvements no longer justify a 4-5 times higher price, which is why Apple's phone shipments fell in 2016 and Samsung's rose despite Sammy producing a flagship-grade phone that literally exploded in customer's pockets.
Apple will continue to cling to the market, but ultimately the iPhone is headed the way of the Mac - it's going to become a pricey niche device with a small but massively loyal following who would never, ever consider using anything else, even if Apple produced a Samsung-esque exploding handset. Meanwhile the rest of the market will move into low-margin commodity devices; I'd expect the variety of phones in the £600+ range to shrink each year from now on. Samsung might keep producing high-end flagships, but it'll increasingly be a matter of innovation prestige rather than a serious profit source.