"Hearing is one of our most powerful emotional senses so the sounds customers hear when they call a business will create a long-lasting impression," added Williamson. "Every element of a music track, whether tempo, pitch or instrumentation, will stir different emotions"
What if I don't want to have my "emotions stirred" by this twunt and his manipulative earhole-pollution? Being on hold is empty time. I don't want to be "entertained" by it, I just want to switch off or do something else until a clear signal tells me I'm talking to a real person. And the last thing I want is artificially-matey, always female voices telling me how important my call is to them, or suggesting I piss off to their website instead. Answer to which is: if your website had the information I needed, why would I be putting myself through having to listen to your babbling?
Whatever happened, by the way, to that really useful feature hold systems used to have, where a voice would tell you "You are now number N in the queue"? Probably ousted by intrusive corporate-comms shite courtesy of PHMG and their like.
If I want to have my emotions stirred, I'll go to a concert or put on music I choose.