The iPhone 7 is a fine example of Cook-era Apple
No real innovation, just tweaking at the edges. See also Apple Watch Series 2.
Ive appears to be phoning in designs now (no pun intended)... Whether this is because he's run out of ideas, is just bored, doesn't have that spark with Cook that he clearly had with Jobs, or a combination of factors, I couldn't say. But Apple is now run by accountants and lawyers, which is rather sad.