Reply to post: Re: There is a flip side...

Sorry, Dave, I can't code that: AI's prejudice problem

JimC

Re: There is a flip side...

More than that, people actually *want* biased results. I saw an interesting set of observations from someone who was working on targeted advertising. He said they had a horrible problem with racist results.

What seems to have actually been happening was that his software was identifying that individuals with string X set to W were more likely to click through on one set of ads and individuals with string X set to B were clicking on a different set. So they eliminated string x from consideration.

Next the software identified individuals with at least two of strings A, B and C set to one value as being more likely to click through on one set, and vice versa. And guess what, there was a strong correlation between having two of those 3 set and having string X set to W, and so it went on.

Gradually they eliminated every decision point that could be said to be racist. And their click through rate plummeted.

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