you really got to admire apple
... for managing, time and again, to convince people to buy their phones at the profit margin higher than the end-customer sale price of an otherwise quite comparable smartphone from any other manufacturer.
Of course, it probably tells more about how inept and out-of-touch their competitors are. When was the last time you were able to buy a phone which was a perfect fit to your requirements, regardless of the price? For my taste, they are all too large, too thin, suck at battery life, and never have enough sim and sd card slots :-(