Re: Dear gods...
"The users want the same thing they've always wanted: The choice to use software on their computer in a way they decide to, not necessarily in the way the software giants want them to."
That's a small handful of users, where most users want their machine to work without having to learn a bunch of new stuff, or perform extra steps, or type in something in a highly specific context. They don't want the power to do something in multiple different ways, they want it to work in one way, reliably, every time they do it. Why are there so many Windows XP systems still running out there (~7.5% based on https://www.netmarketshare.com/operating-system-market-share.aspx?qprid=10&qpcustomd=0) - users don't want to change.
Microsoft is aiming for the masses, and is more than happy to let some percentage of the population leak out around the edges.