Easy juice? Sounds good to me.
Donning my flameproof pants here, I'd sign up for this if I had the money. I think they've cocked up the marketing and put too much emphasis on the IoT bullshit, but the fundamental premise sounds valid and they have the potential to deliver a useful service. We know that we have to eat more veg, the more the better. You can maximise the benefits by juicing them, so that you're able to take in even more of the valuable nutrients, without eating a ton of spinach, for instance. This is a bit different to making a peach and ice cream smoothie in your hand-me-down blender.
For those of us that have the time to wander off to the market or grow their own - excellent, you've clearly made good decisions in your life - many of us don't have that kind of time readily available. I bought a juicer and try to periodically make myself a big bottle of "green juice" to have during the day - when I do, my energy levels are higher and I can think more clearly than usual. It makes me feel great, the effects are more tangible than any vitamins or supplements I've ever taken. I usually put in at least two bunches of spinach or kale, a cucumber, carrots, a whole broccoli, maybe green beans, and some ginger or apples to make it all palatable. I couldn't eat that much veg if I tried.
BUT(t) - it's a pain in the ass - you want the produce to be fairly fresh, so you need to be buying it every 2nd or 3rd day. It makes a mess and the machine is a hassle to clean (according to the reviews I read, my machine is one of the easier to clean). Here in my country there are one or two companies commercially producing and selling tiny bottles of pure veg and fruit juice, but they cost a fortune. From the CEO's letter, this crowd are working on the whole supply chain to make it easier to get the benefits of fresh juice in your home without the hassle. Power to them.
Biting the hand that feeds IT
