Well... Linux also has its issues depending on your distribution. I still recall upgrading from one Ubuntu LTS version to the other, it was a total nightmare because I was actually skipping 3 major releases at once and it didn't go smoothly.
But I do agree: this move is bound to push more people away from Windows. Once again Microsoft doesn't take note of the past. Because although not directly comparable I see direct comparisons with Firefox back in the days: one of the things which drove plenty of users mad was its almost constant stream of updates where tons of stuff changed.
And then there's the big one: what if you don't want a certain change. For example: I despised Windows 8 so I completely skipped it. With this new update model that would be completely impossible.
Replacing Windows with an open-source environment and using Wine for whatever Window needs you have is getting more tempting every month.