Re: "People don't hate adverts, just awful adverts"
"Had the advertisement industry kept to low-bandwidth and discrete side bars that did not distract the user, act as a malware vector or soak up all usable bandwidth/CPU/screen area most users would not bother with ad blockers. But they didn't, and now here we are in a world where many web sites are pretty intolerable without an ad blocker."
The problem with the old days of banner ads was that it stopped working. People got used to them and started ignoring them. And ignored ads get reduced rates, and so on.