Re: And the choice is ?
I remember that Internet. There were a few freeware and shareware apps and some low-res scans of old copies of Playboy.
Then came some commercial sites subsidised by conventional sales and, in the case of the newspapers and TV, conventional advertising. Those sites quickly added online adverts to become at least partially sustainable. And there was the tax funded BBC.
Much as we dislike Facebook et al if you want the modern Internet with Google, Gmail, Google Maps, YouTube, The Telegraph, The Guardian, Spotify, Twitter and The Register then you're going to have to pay somehow.