Re: And the choice is ?
The problem is that the younger generations are taking over and they are trained from birth to believe the current model of advertising (see the album cover of Nirvana's Nevermind for a visual). Also, the younger generations that are taking over have no idea how the net used to be before the capitalist march, so they may never know how enjoyable the net can be.
Nobody does anything anymore without money attached. People wonder if machines will take over, but I think they already have.