"People don't hate adverts"
I call bullshit on that. Reg have been showing me ads all morning for Expedia (which i don't never use and zero plans on using) and yesterday it were dresses (and i'm a bloke - well, last time i looked i was); and i don't wear dresses (and don't count kilts). Since i don't have an adblocker at work, it makes it painful to view and honestly often hangs the browser besides putting those sites on my "don't ever do business with" list.