Reply to post: Re: People DO hate adverts

Will the MOAB (Mother Of all AdBlockers) finally kill advertising?

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Re: People DO hate adverts

I have to confess that ads don't really bother me much. I seem to have developed an internal filter so that I don't even see them whether online or in real life. They might be there but they never register.

The word you are missing on the end there is 'consciously'. This is why you are exactly the target of advertisers. You don't notice the adverts, but they still affect you on a subconscious level. From 'brand awareness' (The subconscious process of hey I've heard of X brand, they must be better than Y that I've not heard of) to finding yourself humming a jingle while stuck in traffic.

This is my basic objection to most advertising; it's mostly not basic honest, "Buy Johnson's Soap," kind of stuff but designed to affect you on a psychological level. An adept advertiser knows that the human psyche can be manipulated very easily. Just ask Derren Brown if you don't believe me.

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