What utter nonsense
"a web where the only content is paid content – where literally everything you see or read is itself an advertisement – isn't an outcome they seem to want to consider"
As if the only motivation anyone had to ever post something on the internet was money. What it will mean, eventually, hopefully, is that the internet will return to being a place where people put stuff up because they care about it, rather than just spinning whatever trash they can get to generate revenue.
The internet will be a much nicer place when this happens - gone will be the tabloid webrags, gone will be the endless sea of made-for-adsense blogspam. It will be Glorious.