People don't hate adverts
Speak for yourself. First there was the banner. Then came the blink tag. Then pop-ups. Then the animated Flash ad. At that point I was pretty much sold on the idea of avoiding products based on how much advertising they did on the basis that if they have to advertise so aggressively, their product must be shit.
Pop over/unders, trackers, contextuals, you can keep the lot, especially now they are malware vectors. It's a matter of trust. The ad bureaux have lost that trust and you never get it back. All any advert is saying to me at this point is "waste your money on this crap you don't need."