Frank, same is true no matter who comes up with the car -- or any product or service, any industry, cars, computers, TVs, music.
Company comes up with a good one, people want it, and they make a boatload of cash and it puts them ahead of their competitors.
But a question: What does it mean for a car to 'handle well' when nobody is handling it, when it is being handled by a computer? Do you mean a car that 'rides well'?
Or maybe it is a difference between UK and North American English?