Re: It's the 'Introductory' bit that's tricky
The Beeb's headline on for the story this morning was more accurate "Broadband prices penalise loyal customers".
Seems such a stupid business model, surely what you want is customers who hang around. "Churn" is not good for any business.Typically there is a start up cost of bringing a new customer online, we got a free router. The second year on a deal should be cheaper for the supplier but for the broadband line with the intro deal this year there will be no second year since it will move to another deal with another into.