The whole situation seems very similar to Microsoft today desperately getting a bolthole in the mobile market, against Android. Microsoft's "Windows Experience" Android strategy me a lot of OS/2 (replace a working, familiar OS by something nobody needs).
"Hegel remarks somewhere that all great world-historic facts and personages appear, so to speak, twice. He forgot to add: the first time as tragedy, the second time as farce."
-- Karl Marx, "The Eighteenth Brumaire of Louis Napoleon"