Margin is the issue here...
Apple are addicted to profit margin.
If they want to remain relevant in the mid to longer term, then that must change. They can still have a healthy margin and a reputation as a premium product, but putting out under-powered, overpriced crap so they can make 40%, damages the brand in the longer term.
The writing is on the wall. It won't happen *anytime* soon, but it will happen.
Apple, all this has happened before and all this will happen again. You didn't learn last time and I don't expect this time round to be any different.