Re: As I have said a million times
At the start, Apple did indeed use commodity SOC's but not now.
Please don't try to make out that the A10X ARM CPU is a commodity part. The Apple investments in thi area allow them to use far less CPU Cores than any of the competition.
The benchmarks give lie to your claim about commodity parts use.
Apple is by no means perfect and to many, on the surface it might appear that they don't innovate but under the hood they are doing a lot. The 'Secure Vault' concept is very well engineered and the simplicity of Apple Pay is innovation in my eyes.