Reply to post: Re: The interesting part is the matching algo

Google promises policy review after several big brands pull YouTube ads

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Re: The interesting part is the matching algo

> Curious minds would like to know, what idiot coded an algorithm which matched an ISIS rant and Guardian membership advert in anything but in jest

You forget that all advertising algorithms, no matter how clever, ultimately fall back on "as a last resort we'll push any old ad rather than none at all" when they can't target more accurately.

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