Reply to post: @VinceH Re: A company

Spammy Google Home spouts audio ads without warning – now throw yours in the trash

Ian Michael Gumby Silver badge
Boffin

@VinceH Re: A company

The cynic in me is suggesting the (perhaps longer term) plan is to have adverts that are more subtle, in the hope that people wouldn't recognise them as adverts - and that the above is therefore a canned statement ready for when someone inevitably spots and points out that they're using it for advertising.

This is sometimes called stealth marketing. Getting to the consumer before their 'radar' comes up and realizes its an advert.

You either create a clever ad or guerilla ad that catches the consumer off guard or one that they want to see, or you do something clever like product placement. (E.g. Going for a cup of Sanka because it has that deep dark flavor you enjoy... or having a character throw a hissy fit because the store was out of Lucky Strike cigarettes because all the other brands taste like crap. ) [Think reference to sponsored radio shows in the 30's and 40's. ]

For example, if you had a girls who was between the ages of 6 and 12, and you asked Alexa for today's weather forecast... "Hey bob, today's going to be rainy and miserable all day. Rather than stay indoors, why not take Sally [your girl] to see the new 'Beauty and the Beast' that just hit theaters yesterday! I can order you tickets if you'd like." ...

There's your ad placement and you may not realize it...

Now imagine what would happen if you tied Google in with Tinder... That would be scary.

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