If you want to serve ads through it then discount it.
At least Amazon gives you a way to buy out of ads on their Kindles. I'm surprised that they haven't done the same with the Alexa thingy.
On one hand I hate the idea of these assistants on the other I could direct 90% of my 6yr old son's inane questions to it and get about 2hr a day back. It's a dilemma.