The modern way?
Google may have fantastic software developers, but Google is terrible at making software products.
Quite why coders think they are good at making software products, I will never know. But here they go again – create a "product" full of stuff they can technologically do, chuck it out there, see what the response is.
This is not a real-world development process. Blame Agile, and the whole MVP cult. Why not ask some people who understand users first? Why attract a tidal wave of shame and opprobrium onto your company?