I sure hope the average person's response is similar
They don't care if they upset people like us, so long as Joe Sixpack has no problem with the ads - and more to the point enough people ask about product being advertised. That kind of instant response would be gold for potential clients.
If you don't want ads in your face, don't be stupid enough to use a product from a company that makes all its income from advertising. Especially don't be stupid enough to pay them for the privilege.
If Amazon is dumb enough to follow, then Apple will have a HUGE opening should they want to sell a similar device.