I had a bit of a search...
...and it seems that this is currently only happening in the beta for the creators update. May well explain why the vast majority of sites that mention this are, like the reg, just pointing back to the same reddit article. I use Windows 10 all day every day at home and work and the only adverts I see are in browser windows and they are pretty infrequent.
I do also find it interesting that several people on here have complained about Windows and how much they hate it and then put down a long list of hoops they have to jump through to make their chosen Linux look and work just like it.
I welcome your downvotes,