Re: Microsoft has a problem with word of mouth
That's because Microsoft is a tainted brand with a spotty past history.
Observe how it tries to polish a turd by releasing Edge, which is really Internet Explorer beneath the surface.
Word of mouth kills Microsoft.
And for the younger generation, Microsoft is irrelevant because it has virtually no presence in the mobile market. Not even piggybacking Nokia's empty shell had helped.
Better stick to the desktop/enterprise stuff. Doing hipster stuff e.g. launching a new corporate logo and acquiring Minecraft will achieve nothing.