Reply to post: The Classic Personality Clash + The LUSER Effect

User lubed PC with butter, because pressing a button didn't work

DerekCurrie Bronze badge
IT Angle

The Classic Personality Clash + The LUSER Effect

There are certain computer users who cannot help but inflict chaos upon themselves. They download trash and crash software onto their computers for unreasonable reasons. They must be protected from themselves as if they were children, naive of the big bad world.

But then there is the classic, historic personality clash that I was taught to describe as the natural repulsion between the Productive personality and the Relater personality. This is very much the collision in companies between R&D and IT versus Marketing. It's the reason that Marketing-As-Management (as I call it) is one of the best ways to destroy a company.

Productive personalities find the Relater personalities to be strange and annoying. But they tolerate them as best they can, rarely holding a grudge. However, the Relater personality considers the unrelating Productive personality to be something along the lines of an abomination. Relaters not only hold a grudge, they are the masters of undermining and destroying Productive personalities. I think of Relaters as something akin to psychopathic murderers of the Productive psyche. They destroy what is not them. And they call themselves 'people persons'. *ironic*laugh*

If one thinks about this situation, there are countless examples throughout our personal lives as well as this history of mankind. If you'd like to study an excellent modern example of how this personality clash can take down a company, study the tale of the decline and fall of Eastman Kodak. I was there to watch. (O_o)

[BTW: I learned about this personality clash as part of what was called 'Beyond Gold' training. The concept has now evolved into 'Platinum Rule' training: "Treat others the way they want to be treated." The hard work is figuring out what that way would be. It can be mind bending.]

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