Re: Big opportunity missed
The opportunity wasn't missed at all. It was avoided by a country mile.... Greg Dyke saw to that on purpose.
Freeview was deliberately designed so as to not support smartcards, making it easier for the BBC to resist any potential push to a subscription model.
https://www.theguardian.com/media/2004/sep/17/broadcasting.digitaltv
http://www.independent.co.uk/news/media/why-sky-is-not-the-limit-112213.html
http://www.tvlicenceresistance.info/forum/index.php?topic=2.5
.... And, of course, you could read his book. I wouldn't recommend it though.