Or the commoners will be used to talking about different types of loading screens and spinny thing because just like all new "as a service" it will first gives you 'Checking for Update" and "Updating".
joke aside, if people no longer own any software, then they wouldn't need the hardware either (no i7 or things like that, just cheap tablet). Nor would they need to call to upgrade because the cloud company has full control to dictate the content and features they should have.
These things sound awfully familiar to Google and MS...
Welcome to the future, where the future is Today.