That's if you can afford an instance or some other fallover. Many CAN'T. Yes, it's stupid, but if you're stuck in the middle of the ocean with nothing but a piece of flotsam, what options do you have besides exhausting yourself treading water?
As said, breaking even is priority one because you're obligated to your investors first. If they don't agree with you about long-term investments, than again you're stuck because they can pull out, killing you BEFORE the disaster hits.
Biting the hand that feeds IT
