All nice words Redmond
but around these parts you won't find much Windows 10 love.
There are good number of users who have you use your crappiness every day and do so with gritted teeth.
Some people love it. Can't for the life of me figure out why but they are entitled to their opinions.
As has been said, people will go back to Window 7 just to escape your silliness.
Now that you have basically abandonded the mobile space the surface (an a few copycats) are the last vestiges of your one size fits all stratedgy.
As for still taking on Apple well you may have a point. AFAIK, the iPad is still selling lots more (by volume) than the surface but in my opinion, Chromebooks are a bigger threat.