Re: Make something new
I think it might be something to do with the way Hollywood finances its movies. Basically, you have to tour many potential backers with your "idea" or "concept" and get enough of them to commit money.
You can guess that "Remember that great movie (or 60s TV series) you all loved? We're going to do a new version. BUT EVEN BETTER!" will score more than "There's this book you haven't read. But it's really, really great.".