Now all they have to do is convince people that they would rather use Bing, Edge and Windows Store instead of Google, Chrome and Play Store. Best of luck with that sale.
MSFT keeps releasing these lighter weight versions of Windows, RT, 8, Mobile, etc. They always fail. The reason is that most people who are using Windows don't like change. They are often not into tech. They just want the same damn thing that they have had since the 90s without having to re-learn anything. They would have probably preferred that MSFT just kept making XP forever.