Bad humans ?
Or maybe remembering a bunch of things that are intentionally hard to guess just isn't a very good way for humans to authenticate themselves ?
It's often a good idea to match the solution to the problem : if you need to do a thing often, choose something that you're good at.
What are humans good at remembering? Probably something involving patterns. Shapes, music, phrases. The problem there is that to enter a reasonably complex pattern, you need an interface that's good at it. Maybe that's easier to solve than trying to make your passwords rememberable but obscure.