“They will change how the fridge is built”
Eh, I predict a different outcome. In the future expect to hear these same schmucks utter: 'oh, we knew none this would ever wash'. But we had to pitch it because that's what the suits wanted.
So just like how 3D / Curved TV gimmicks are dying off... Smart TV + Smart Fridges will take a knock too, once consumers realize how Samsung / Philips Ad serving & slurping isn't in their best interests.
I think more consumers will just start to nursemaid their appliances to get through this ridiculous era of corporate servitude to Smart, AI, IoT etc...