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Apple eats itself as iPhone fatigue spreads

Dave 126 Silver badge

>It is isn't happening now it is going to happen sooner or later. Here's hoping the phone and IT industry in general can focus on genuine innovation now rather than 'ohh it's 0.1mm thinner than last year with even roundier corners!'.

Yet nobody who has commented about the industry's lack of innovation in the last few years has said what their idea of an innovative smartphone would look like. I suspect that this is because current smartphones already do what people want them to do.

For nearly a decade, most of my mates had 'candybar' mobile phones, primarily for texts and calls, and even the later models with colour screens didn't really add much functionality. The style of phone everybody uses these days - oblong slabs composed mostly of a touchscreen roughly 5" in the diagonal - could not have arrived earlier, no matter how 'innovative' LG or Apple had been - because chips weren't quite efficient enough. As it was, the first iPhone was pushing at the limits of what people would bear in terms of price and battery life.

In the future, we might expect silicon to be yet more power efficient, and batteries to store more energy- that's when you can expect more obvious innovation. There is plenty of time and money being spent on achieving just that. Or when LG make OLED screens that can be rolled up. But hey, obvious innovation is overrated. There is a lot to be said for refinement. For around a century, bicycles have been three triangles made of welded metal tubes attached to a couple of pneumatic tyres. The design is a good un!

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